Placard
Request access
SIGN PLACEMENT OPTIMIZATION

Turn campaign signs into name recognition.
Not guesswork.

Every sign only works if people actually see it. Built specifically for political campaigns, Placard scores locations by real DOT traffic data, so your limited sign budget lands where it builds the most name recognition — then tracks what happened to every one of them.

Request access See how it works ↓
Works offline in the field Two-step verification Imports from your CRM
THE STATE OF THINGS

Most campaigns run signs the same way they did in 1998.

Print a precinct list. Hand it to a volunteer. Hope they remember which yards said yes. Find out a sign is gone three weeks later, if at all.

NO LOCATION

Nobody actually knows where signs are

Volunteers place signs off a paper list and a phone call. Six weeks later, no one — not the volunteer, not the campaign manager — can say where half of them ended up.

NO RECORD

Damage and theft go undocumented

A sign gets knocked down, vandalized or stolen, and it just disappears from the count. There's no photo, no timestamp, nothing to hand to the board of elections or the police.

NO CLOSEOUT

Nobody accounts for signs after the race

Election night comes and goes. Signs stay up past the legal deadline, or vanish, and no one can say with a straight face how many of the $2,000 you spent are actually back in storage.

ONCE IT'S PLACED

Every sign has a lifecycle. Placard tracks the whole thing.

A smart placement is only half the job. Once a sign is up, Placard becomes the real chain of custody — from the pallet at HQ to the precinct to final disposition — so "how many signs do we have left" has an actual answer, not a guess.

01
Inventory
Signs logged in at HQ as they arrive from the printer.
02
Allocation
Split across precincts by fair share of registered voters.
03
Assignment
Handed to a volunteer, or matched to a supporter's request.
04
Deployment
Placed by GPS or a pin on the map, with a photo.
05
Monitoring
Check-ins keep every location current, on a route.
06
Incident
Damage or theft logged with evidence, not a group text.
07
Removal
Closeout mode after election day: take it down, log it.
08
Disposition
Recovered, kept, disposed or lost — every sign, accounted for.
THE PLATFORM

Seven screens. Nothing your team doesn't need.

Built around what a field volunteer and a campaign manager each actually do, not a generic dashboard with your logo on it.

FIELD

Field

The volunteer's home screen: what's nearby, what's overdue, and a route through it.

  • Check-ins due, sorted by distance
  • Smart routes that open straight in Google Maps
  • One-tap Mark OK / Damaged / Replaced
MAP

Map

Every sign and district, live, colored by status — not a snapshot from a spreadsheet export.

  • Heat map of vandalism and theft over time
  • Polling-place buffers and right-of-way rules
  • Drop a pin, place a sign, done
PLAN

Plan

Stop guessing whether you have "enough" signs — see exactly which precincts are short.

  • Fair-share allocation by registered voters
  • Suggested spots ranked by traffic counts
  • One tap to route a shortfall to a volunteer
REQUESTS

Requests

Every supporter who wants a sign, funneled straight to whoever's driving that street next.

  • Imports from NationBuilder, NGP VAN or CSV
  • Claim, deliver, done — no spreadsheet round-trip
  • Status flows back to your CRM automatically
OVERVIEW

Overview

What a campaign manager checks every morning, in one place, with the receipts attached.

  • Coverage, incidents and alerts at a glance
  • Printable incident reports with photo evidence
  • "Are all our signs accounted for?" — answered
TEAM & SUPPLIES

Team & supplies

Invite volunteers, assign precincts, and know exactly how many signs are with each of them.

  • Invite by email or a QR code, precincts assigned
  • A real inventory ledger, not a guess
  • Who has signs, and how many they should
EVIDENCE & ACCOUNTABILITY

When a sign gets stolen, you need more than a memory of it.

Every incident photo is fingerprinted the moment it's uploaded, so what you hand to the board of elections — or the police — can be verified, not just believed.

Originals never changeThe exact file, hashed on upload, stored write-once. What was reported is what stays on record.
Timestamped and locatedCapture time and GPS pulled straight from the photo — visible to managers, stripped from what volunteers see.
A repeat-incident historyEvery location's record of replacements and losses — so a hot spot shows up as one, not three unrelated reports.
Incident reportVANDALIZED
Sign
#0227 · Precinct 17-11
Reported
Oct 12, 9:41 PM
Location match
Confirmed
History
2nd incident here
Fingerprint
8f3a1c…e02b7d
BUILT FOR THE ACTUAL FIELD

No signal? Doesn't matter.

1
Installs like a real appAdd it to the home screen from a phone's browser — no app store, no update to wait on.
2
Saves offline, syncs when it canA check-in in a dead zone gets queued on the phone and uploads the moment there's signal again.
3
GPS-first placementDrop a sign exactly where the phone is standing, or pick the spot on the map — either way, it's precise.
TRUST & ACCESS

Campaign data deserves campaign-grade security.

Supporter addresses, volunteer contacts, incident evidence — handled like the sensitive information it is.

No self-serve signups Campaigns are activated by us after payment. No stranger can create an account and start looking around.
Two-step verification Required for managers, with an authenticator app and one-time recovery codes.
One campaign, one wall Every record is scoped to your campaign. Volunteers only ever see their own assigned precincts.
Every upload scanned Photos and imports are checked before they're ever stored, with camera metadata stripped from anything shared.
PRICING

One price. One campaign. Every feature.

No per-volunteer seats, no per-sign fees, nothing gated behind a "pro" tier. You're not going to sit down and compare plans two weeks before an election.

FLAT RATE, WHOLE RACE
One price / per campaign, per cycle
  • Unlimited volunteers
  • Unlimited signs tracked
  • CRM import included
  • Evidence & incident reports
  • Offline field app, installed free
  • Fair-share planning & routing
Talk to us about your race →
GET PLACARD

Campaigns are onboarded after payment, by us — not a signup form.

Reach out and we'll confirm payment, set up your login and your race, and hand you a volunteer invite link the same day.

sales@placardsigns.com

One flat price, activated after purchase. No self-serve signup — ask us and we'll walk you through it.